Industry

Wellness

Location

San Francisco Bay Area

Project Type

Brand Photography

Services

Brand photography, Product, Lifestyle

The Brief

Mochi Health initially reached out because they were ready to move away from the stock imagery being used throughout their website. As a growing San Francisco healthcare startup, they had started noticing some of the same hero images appearing across competitor sites, and it no longer felt reflective of the direction their brand was heading. They wanted visuals that felt authentic, elevated, approachable, and uniquely theirs. What started as a conversation around replacing a few key website images quickly evolved into a much larger creative production. Together, we planned and executed a two day shoot focused on building a cohesive library of photo and video content that could support the brand across their website, paid advertising, social media, marketing campaigns, and internal materials as the company continued to grow.

The Approach

The creative direction centered around building a modern wellness narrative that felt warm, aspirational, and authentic rather than overly clinical. We built the two day production around three core pillars: product moments that highlighted the physical touchpoints of the brand, lifestyle scenes that captured real people in natural environments, and team portraits that made the leadership and providers feel approachable and relatable. Over the course of the project, I stepped into the role of not only lead photographer, but also creative director and producer. From talent sourcing and scheduling to shot planning, location coordination, styling direction, and on set execution, every part of the production was intentionally crafted to feel cohesive while still leaving room for natural moments to unfold. We shot across two locations and intentionally styled each scene to feel elevated while still relaxed and lived in. By combining lifestyle brand photography, provider imagery, client interactions, product moments, and environmental storytelling, we created a versatile content library that reflected Mochi Health’s approachable brand identity while supporting a wide range of future marketing needs.

This project blended a full commercial style production with a natural, lifestyle driven approach to storytelling. Instead of creating stiff or overly corporate healthcare imagery, the focus was on clean natural light, thoughtful styling, genuine interactions, movement, and everyday moments that made the brand feel approachable and real. The shoot took place across two locations, with each scene intentionally styled to feel elevated while still relaxed and lived in. A huge amount of planning went into making everything feel effortless, from talent coordination and wardrobe conversations to shot mapping, prop styling, scheduling, and location preparation. Every detail was designed to support imagery that felt polished and campaign ready while still feeling authentic and relatable.

The Outcome

The final photo and video library has been used across Mochi Health's updated website, social media campaigns, paid advertising, email marketing, LinkedIn content, and ongoing brand collateral. The imagery has also been used for holiday campaigns, digital promotions, and large scale printed marketing materials for conferences and branded event activations. Mochi walked away with over 80 images that now power their website, social channels, investor materials, and paid campaigns.

The new imagery completely replaced their reliance on stock photography and helped create a much more cohesive visual language across every brand touchpoint. The project successfully gave Mochi Health a cohesive and expansive visual library that feels far more custom, elevated, and aligned with their brand. The imagery was blown up across a Mochi Health pop up installation at a conference event, extending far beyond the original shoot and becoming part of the brand's larger visual identity.